Dear NIKE iD,
Thank you for the time and energy you have spent on my request. I have decided to order the shoes with a different iD, but I would like to make one small request. Could you please send me a color snapshot of the ten-year-old Vietnamese girl who makes my shoes?
Thanks,
Jonah Peretti

...from a series of e-mails reprinted in In These Times regarding Nike iD's rejection of the word 'sweatshop' as a personalization for Jonah's shoes. Read the whole series.